Kindle Colorsoft hits $160 during prime day, its lowest price yet

At a glance:

• Kindle Colorsoft is 36% off, now $160
• Prime Day sale runs June 23‑26, 2026 (prices may appear before and after)
• Released in October 2024, this is the device’s lowest ever price

Why the Kindle Colorsoft stands out

Amazon’s Kindle Colorsoft, launched in October 2024, is the first mainstream color e‑ink reader that manages to keep the crisp, paper‑like feel of traditional Kindle devices while delivering vivid, full‑color images. In hands‑on testing the display showed no pixelation, even when viewing comics or magazine pages in bright sunlight. The device also introduced a multi‑color highlighting system that lets readers tag passages in yellow, blue, purple, and other hues, then sort those highlights into custom categories such as “quotes,” “facts,” or “characters.”

Performance has been noticeably upgraded for the 2024 model. Navigation through a large Kindle library feels instantaneous, and page turns happen without the lag that plagued earlier color e‑ink attempts. Reviewers noted that the device feels as snappy as a tablet while still offering the battery life advantages of e‑ink technology.

Prime day pricing details

The current Prime Day promotion lists the Kindle Colorsoft at $160, a 36 % discount from its regular price of $250. The deal is flagged as a “Prime Day Deal” on Amazon and is expected to remain valid through the event’s official end on Friday, June 26, 2026, at 11:59 p.m. PDT. Amazon historically allows the discount to appear a few days before the official window and sometimes extends it slightly afterward, so shoppers may see the price as early as June 22.

The $90‑off figure (36 % of $250) makes this the lowest price the reviewer has ever seen for the Kindle Colorsoft, earning a 5‑out‑of‑5 rating in ZDNET’s deal‑rating system. The site’s methodology combines percentage‑off calculations with expert weighting factors such as brand recognition and product relevance.

How the deal compares to other color e‑readers

When stacked against competing color e‑ink devices from Kobo and Onyx (formerly Boox), the Kindle Colorsoft still leads on three fronts: ecosystem integration, performance speed, and highlight functionality. While Kobo’s Clara HD offers a similar price point, it lacks the multi‑color highlight organization. Onyx’s devices, though powerful, run a more Android‑centric UI that can feel less streamlined for pure reading.

The $160 price also undercuts the typical $200‑$250 range seen for comparable color e‑ink tablets, making it a compelling entry point for readers who want to dip into comics, graphic novels, or illustrated magazines without sacrificing battery life.

What to watch moving forward

Amazon’s early‑June Prime Day shift (from its usual July slot) suggests the retailer is experimenting with summer sales timing, possibly to capture back‑to‑school spending. If the Kindle Colorsoft continues to receive firmware updates that improve color accuracy or add new reading tools, its resale value could stay strong even after the Prime Day window closes.

Potential buyers should also monitor Amazon’s “Lightning Deals” section, where the discount could be temporarily increased or the stock depleted quickly. Given the limited production runs typical of new e‑reader hardware, acting fast is advisable for anyone eyeing the $160 price tag.