Costco’s member appreciate days aim to beat prime day with tv, apple device discounts

At a glance:

• Costco’s Member Appreciate Days run June 22‑26, overlapping Amazon’s Prime Day (June 23‑26).
• The retailer promises at least 20% off on select TVs, Apple devices and other electronics.
• Shoppers can also count on Costco’s regular monthly markdowns plus exclusive member‑only bundles.

What the member appreciate days are

Costco is rolling out a five‑day "Member Appreciate Days" event that starts on Thursday, June 22 and runs through Monday, June 26. The timing mirrors Amazon’s Prime Day, which this year runs from Tuesday, June 23 through Friday, June 26. By aligning its promotion with the high‑visibility Prime Day window, Costco hopes to capture the same impulse‑buy traffic while offering its own brand of deep discounts for members.

The event is not a one‑off flash sale; rather, it layers the usual monthly price markdowns that Costco applies to a rotating selection of items. According to ZDNET’s editorial team, the deals highlighted for this period have been vetted with price‑tracking tools and real‑world testing, ensuring that the discounts are genuine and not merely temporary price glitches.

How Costco’s discounts compare

ZDNET’s methodology for selecting the "best" Costco deals required a minimum 20% price reduction or items that are rarely discounted. Using that rule, the following product categories have emerged as the most compelling:

• TVs (including 4K and OLED models from Samsung, LG and Sony)
• Apple devices (iPhone, iPad, MacBook and AirPods)
• Laptops from major manufacturers
• Solid‑state drives (SSD) ranging from 500 GB to 2 TB
• Smartphones beyond Apple, such as Google Pixel and Samsung Galaxy
• Smartwatches, notably Apple Watch and Garmin models
• Headphones, both wired and wireless
• Tablets, including iPad and Android alternatives
• Gaming consoles and accessories
• Robot vacuums from iRobot and Roborock
• Additional deals under $25 and select Anker accessories

While Amazon typically pushes its own ecosystem during Prime Day, Costco’s approach leans on brand‑agnostic savings that can be stacked with its regular member coupons. For example, a 55‑inch 4K TV that normally sells for $799 may dip below $600 during the event, representing a discount that exceeds the 20% threshold ZDNET set.

What shoppers can expect

Because Costco’s inventory is limited to what it can stock in its warehouse locations and on its website, the deepest discounts tend to appear early in the five‑day window. Members are advised to monitor the Costco app or website for real‑time price alerts. In addition, the retailer often bundles accessories—such as a wall‑mount kit with a TV purchase—or throws in a free extended warranty for high‑ticket items.

Another advantage is Costco’s return policy, which remains generous even for sale items. Shoppers who miss the perfect deal can still return the product within 90 days for a full refund, making the risk of buying during a flash promotion relatively low.

Tips for getting the most out of the sale

1. Set price alerts – Use third‑party trackers or Costco’s own notification system to be warned the moment a product drops to the target price.
2. Shop early – High‑demand items like the latest Apple iPad or a 65‑inch OLED TV tend to sell out quickly; checking the site each morning can secure the best stock.
3. Leverage member coupons – Combine the Member Appreciate Days markdowns with any existing Costco coupons for extra savings.
4. Consider bundled offers – A TV plus a soundbar bundle may provide a better overall value than buying each piece separately at full price.
5. Check the return window – Verify that the item’s return period aligns with your usage timeline, especially for electronics that may need a longer test period.

By following these strategies, shoppers can maximize the value of Costco’s Member Appreciate Days and potentially walk away with savings that rival—or even surpass—those advertised during Amazon’s Prime Day.