Best Buy slashes 77-inch LG B5 OLED TV by over 50% for Prime Day week

At a glance:

• Best Buy offers 53% off the 77-inch LG B5 OLED TV, dropping the price to $1,500 during Prime Day week.
• The entry-level OLED model includes 120Hz refresh rate, Dolby Vision HDR, and compatibility with Nvidia G-Sync and AMD FreeSync.
• Preloaded streaming apps and wireless audio support make it a versatile home theater upgrade.

What happened

Best Buy is currently offering a significant discount on LG's 77-inch B5 OLED TV, reducing its price by 53% to $1,500 as part of Prime Day week promotions. Originally positioned as LG's entry-level OLED model in 2024, the B5 retains the brand's signature picture quality while targeting budget-conscious consumers seeking premium features. The deal underscores LG's strategy to broaden OLED adoption by making large-screen models more accessible.

The TV supports a 120Hz refresh rate for smoother motion during live sports, action movies, and gaming. It also includes Dolby Vision HDR for enhanced contrast and color depth, along with variable refresh rate (VRR) support for Nvidia G-Sync and AMD FreeSync to eliminate screen tearing. For gamers and streamers, the B5 comes preloaded with apps like Netflix, Disney+, and HBOMax, plus AirPlay and Google Cast integration for seamless content sharing from mobile devices.

Why it matters

This discount positions the B5 as a compelling value proposition for home theater enthusiasts. OLED technology typically commands higher prices due to its self-emissive pixels and superior black levels, but the B5's reduced cost lowers the barrier to entry. The inclusion of advanced gaming and streaming features further broadens its appeal, particularly for cord-cutters and console users seeking a future-proof display.

ZDNET's 5/5 Editor's rating reflects the TV's balance of performance and affordability. The publication's deal-rating system evaluates savings based on percentage discounts, product recognition, and expert testing. While the B5 lacks some premium features of LG's higher-end models, its core OLED advantages and Prime Day pricing make it a standout option for those prioritizing picture quality on a budget.

How we rate deals

ZDNET employs a percentage-off-based system to classify savings on tech products, combined with expert assessments of brand reputation and product capabilities. Deals are tested in-house across 10,000 square feet of lab space, with ratings reflecting both immediate value and long-term usability. The B5's 53% discount aligns with ZDNET's criteria for exceptional savings, particularly for a 77-inch OLED model that typically retails for significantly more.

Key features

• 77-inch 4K OLED display with 120Hz refresh rate
• Dolby Vision HDR and HGiG for enhanced gaming visuals
• Nvidia G-Sync and AMD FreeSync VRR support
• Preloaded streaming apps: Netflix, Disney+, HBOMax
• AirPlay and Google Cast compatibility
• Bluetooth connectivity for wireless audio systems
• Dolby Atmos virtual surround sound

Limitations and considerations

While the B5 offers strong value, it lacks the brightness optimization of LG's higher-tier OLED models, which may affect performance in well-lit rooms. Additionally, its entry-level status means fewer HDMI 2.1 ports compared to premium variants, potentially limiting multi-device setups. Buyers should also note that Prime Day pricing is time-sensitive, with deals subject to stock availability and expiration.

What to watch next

LG's B5 OLED TV deal highlights ongoing competition among retailers to attract Prime Day shoppers. Analysts expect similar discounts on competing models from Samsung and Sony as the sales event progresses. For consumers, this presents a window to upgrade home entertainment setups, though availability may dwindle quickly given the aggressive pricing.