Vivo launches global X300 Ultra with record 200MP camera system

At a glance:

• Vivo has launched the X300 Ultra globally, featuring the largest 200MP camera sensor on the market
• The device includes advanced camera capabilities with optional telephoto extenders offering up to ~33x zoom
• Pricing for the 1TB model starts at €1,999, with pre-order benefits available in select European countries

Global Expansion of Vivo's Flagship Camera Phone

Vivo has officially expanded its Ultra smartphone series beyond China with the global launch of the X300 Ultra. This marks a significant milestone for the Chinese manufacturer, as its Ultra phones have consistently been recognized among the best camera phones on the market but were previously unavailable internationally. The global release addresses a major limitation that has kept many photography enthusiasts from accessing Vivo's cutting-edge mobile imaging technology.

The international version of the X300 Ultra maintains nearly identical specifications to its Chinese counterpart, ensuring global consumers receive the same premium experience. This includes the powerful Snapdragon 8 Elite Gen 5 chipset, a vibrant 6.82-inch QHD+ OLED display, and a substantial 6,600mAh battery. Notably, European markets will receive this same battery capacity, which represents an improvement over the downgraded battery found in the X300 Pro model. The device also supports 100W wired charging and 40W wireless charging capabilities.

Revolutionary Camera System

At the heart of the X300 Ultra is its groundbreaking camera system, which sets new standards for mobile photography. The device features a 200MP 35mm main camera equipped with Sony's newly released LYT-901 sensor. This sensor claims the title of the largest 200MP sensor currently available on the market, promising exceptional light capture and detail retention. The main camera is complemented by a 200MP 85mm periscope telephoto camera that now includes 60fps autofocus tracking in snapshot mode along with enhanced stabilization technology.

The imaging capabilities extend further with a 50MP ultrawide camera (LYT-818) that impressively surpasses the main camera sensors found in competing devices like the Samsung Galaxy S26 and OnePlus 15. Vivo has also incorporated a color-sensing camera to ensure accurate color reproduction, following the trend established by other premium manufacturers like HUAWEI and OPPO. This comprehensive camera array positions the X300 Ultra as a formidable competitor in the high-end smartphone photography market.

Advanced Photography Accessories

Building on the success of last year's X200 Ultra and X300 Pro, which offered optional 200mm external lenses, Vivo has significantly expanded its photography ecosystem with the X300 Ultra. The company now provides a more compact 200mm lens and introduces a substantial 400mm telephoto extender. The latter enables approximately 17x native telephoto zoom capabilities, while also supporting 800mm (~33x) lossless-resolution zoom for capturing distant subjects with remarkable clarity.

These specialized lenses are available as part of an optional photography kit that includes not only the lenses but also the necessary camera case and adapter ring, a dedicated camera grip, and a shoulder strap. This comprehensive approach suggests Vivo is targeting serious mobile photographers who demand professional-grade equipment without carrying traditional cameras. The availability of such specialized accessories underscores the company's commitment to pushing mobile photography boundaries.

Enhanced Software and Imaging Features

The X300 Ultra introduces numerous software enhancements to complement its impressive hardware. The device now supports custom photographic profiles that can be shared via QR code, facilitating creative collaboration among photographers. Additionally, vivo has incorporated APV codec support, following the implementation seen in the Samsung Galaxy S26 Ultra, to enhance video quality. The camera system also offers 4K/120fps Log video capture for professional post-production flexibility.

For creative videographers, the X300 Ultra includes Film Style capture for Xpan-style video, providing a distinctive cinematic aspect ratio. The device features audio recording presets and an overhauled pro video mode that gives users greater control over their content creation. These software updates, combined with the advanced hardware, position the X300 Ultra as a comprehensive content creation tool for both photography and video enthusiasts.

Pricing and Regional Availability

Pricing remains a critical consideration for potential buyers, and the X300 Ultra certainly commands a premium in the competitive smartphone market. While Vivo hasn't officially confirmed European pricing, the 1TB model is already listed on Amazon for an eye-watering €1,999. For context, the X300 Pro starts at €1,399 (~$1,651), suggesting the Ultra model commands a significant price increase for additional camera capabilities and storage capacity.

To incentivize early adoption, Vivo has introduced attractive pre-order benefits for customers in Austria, Hungary, Switzerland, and Germany. Those who pre-order the phone between now and April 23 will receive a complimentary camera rig kit, one-year screen protection, a three-year warranty, and an extended five-year battery warranty. Additionally, pre-order customers get a 50% discount on the €599 photography kit, the €99 camera bag, and the 100W charger. In Spain, pre-order customers receive a free photography kit, charger, camera bag, and camera rig kit.

Companion Device: X300 FE

Alongside the X300 Ultra, Vivo has also introduced the X300 FE, which serves as a more accessible option for consumers who desire the imaging capabilities without the premium price tag. This device effectively represents a downgraded version of the base X300, featuring the Snapdragon 8 Gen 5 (rather than the Elite variant) and less impressive main and ultrawide cameras. However, it still supports vivo's 200mm external lens for native ~8.7x zoom capabilities, maintaining a strong photography focus.

While Vivo hasn't confirmed pricing for the X300 FE yet, its specifications suggest it will be positioned below the standard X300 model, which carries a recommended price of €1,099 (~$1,296). This two-pronged approach allows Vivo to target different market segments simultaneously - photography enthusiasts seeking the absolute best with the Ultra model, and more budget-conscious consumers who still value strong camera performance with the FE model.