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Counterpoint Research

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Apple tops global smartphone market for first time in Q1

Apple becomes global smartphone market leader in Q1 2026 for the first time ever, with iPhone 17 series dominating sales as memory chip shortages reshape industry dynamics.
May 22, 2026
Apple Smartphone Market iPhone 17 Counterpoint Research Samsung Memory Chips
Apple leads top brands for China smartphone growth as market declines

China's smartphone market declined 4% in Q1 2026, but Apple achieved 20% growth to claim second place, driven by iPhone 17 demand and subsidies.
April 17, 2026
smartphones China market Apple Huawei Counterpoint Research smartphone shipments

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