Nectar Social raises $30 million series a led by menlo ventures

At a glance:

• Nectar Social closed a $30 million Series A round led by Menlo Ventures and its Anthology Fund (backed by Anthropic).
• The AI‑powered marketing operating system uses autonomous agents for social activity, moderation, creator workflows, competitive intelligence and commerce.
• Current customers include Liquid Death, Figma and e.l.f. Beauty.

Funding round details

Nectar Social announced on Thursday that it has secured $30 million in Series A financing. The round was led by Menlo Ventures together with its Anthology Fund, a vehicle created in partnership with the AI research lab Anthropic. Additional participants included Gwyneth Paltrow’s Kinship Ventures, GV (formerly Google Ventures) and True Ventures. The capital infusion is earmarked for expanding the team across applied AI, engineering and go‑to‑market functions, according to co‑founder and CEO Misbah Uraizee.

What the platform does

Described by the company as an “agentic operating system for marketers,” Nectar Social deploys autonomous AI agents to handle end‑to‑end social‑media tasks. These agents can generate and schedule posts, moderate comments, coordinate creator workflows, harvest competitive intelligence and even manage commerce‑related conversations. By integrating data partnerships with Meta and Reddit, the platform aggregates signals from multiple social networks into a single pane, eliminating the need for brands to juggle disparate tools.

Founders and background

The startup was founded by sisters Misbah and Farah Uraizee, both former Meta employees. Their insider experience with large‑scale social products informed the design of a system that can scale across the myriad channels where modern buying conversations happen. Misbah told TechCrunch that “the buying conversation has moved into social, and no human team can staff every place it happens,” underscoring the need for AI‑driven automation.

Early customers and use cases

Among the first enterprises to adopt Nectar Social are Liquid Death, the canned‑water brand known for its edgy marketing; design collaboration platform Figma; and cosmetics company e.l.f. Beauty. These clients leverage the platform to maintain a consistent brand voice across TikTok, Instagram, Reddit and other channels while automating moderation and real‑time commerce interactions.

Market implications

The announcement arrives at a time when marketers are increasingly looking to AI to reduce labor costs and improve responsiveness. By positioning itself as a unified operating system rather than a collection of point solutions, Nectar Social aims to capture a share of the $120 billion marketing‑technology spend projected for the next five years. Competitors such as Sprinklr and Hootsuite offer fragmented suites, but few provide the same level of autonomous agent orchestration.

Outlook and next steps

With the fresh funding, Nectar Social plans to deepen its AI capabilities, broaden data integrations beyond Meta and Reddit, and accelerate global hiring. The company exited stealth in 2025 and expects to roll out additional features—such as AI‑generated creative assets and real‑time sentiment analytics—by early 2027. Investors appear confident that the platform can become the backbone of brand‑level social operations, a claim that will be tested as more enterprises adopt the technology.