Business & policy

Mercedes-Benz releases Android Find Hub key tracker built by Chipolo

At a glance:

  • Mercedes‑Benz partners with Chipolo to launch a branded key tracker that works with Android Find Hub and Apple Find My
  • The tracker offers 400 ft Bluetooth range, 1‑year rechargeable battery life and IP67 dust‑water resistance, housed in ≥50% recycled plastic
  • Pricing starts at $39 on Chipolo’s site and $45 through Amazon

Partnership and design philosophy

Mercedes‑Benz has teamed up with the Bluetooth‑tracking specialist Chipolo to create a co‑branded accessory that carries the luxury automaker’s visual language. Chipolo describes the device as “designed to embody Chipolo’s industry expertise, and the charisma of the brand Mercedes‑Benz.” The tracker is essentially a Chipolo Loop placed in a custom‑molded case that features a matte‑finished recycled‑plastic body, a brushed‑metal key hook, and a chrome Mercedes‑Benz logo on the front with the Chipolo logo on the back.

The collaboration highlights both companies’ push toward sustainability. The case is made from at least 50 % post‑consumer recycled plastic, aligning with Mercedes‑Benz’s broader environmental targets for its product ecosystem. Production is handled in Europe, reinforcing the brand’s emphasis on regional manufacturing and supply‑chain transparency.

Technical specifications

Inside the sleek exterior, the tracker packs a 400 ft (approximately 120 m) Bluetooth Low Energy radio, delivering reliable proximity detection for both Android and iOS users. It houses a rechargeable battery that the manufacturer rates for one year of typical use, and the unit is sealed to an IP67 rating, meaning it can survive dust exposure and immersion in up to 1 m of water for 30 minutes.

When the device emits an audible alert, it reaches 120 dB, making it loud enough to locate a misplaced key even in noisy environments. The hardware is produced in Europe, which the company cites as a quality‑control advantage over many competing trackers that are manufactured in Asia.

Ecosystem compatibility

The Mercedes‑Benz edition integrates directly with Android’s Find My Device network (formerly known as Android Find Hub) and can also be added to Apple’s Find My app for iPhone users. This dual‑platform support means owners of either ecosystem can benefit from the same hardware without needing separate accessories.

Beyond the native OS integrations, the tracker can be linked to Chipolo’s own mobile app, unlocking additional functions such as “Call Your Phone” – a feature that rings the paired smartphone even if it is on silent – and location‑history logging. This layered compatibility strategy positions the product as a universal key‑finding solution rather than a siloed accessory.

Availability and pricing

The Mercedes‑Benz edition Chipolo Loop went on sale today. It is available directly from Chipolo’s official website for $39, while third‑party retailers such as Amazon list it at $45. The price differential reflects typical e‑commerce markup and shipping considerations. Early‑adopter feedback suggests that the premium branding justifies the higher price point for Mercedes owners who value a cohesive brand experience across their vehicle and everyday accessories.

Potential buyers should also watch for bundle promotions that may pair the tracker with other Mercedes‑Benz merchandise or Chipolo accessories, a tactic both companies have employed in past collaborations.

Market context and future outlook

The launch arrives amid a crowded field of Bluetooth trackers, including Pebblebee’s colorful Android Find Hub line, Nomad’s ultra‑thin $29 offering, and other niche players. By leveraging the Find Hub network, Mercedes‑Benz aims to differentiate its product through brand cachet and sustainability credentials rather than purely on price.

Analysts note that luxury automakers are increasingly extending their brand ecosystems into everyday objects, a trend that deepens customer loyalty and opens incremental revenue streams. If the Mercedes‑Benz tracker gains traction, it could encourage further co‑branding ventures between premium vehicle manufacturers and IoT accessory makers.

What to watch next

Future updates may include firmware enhancements that improve battery efficiency or add new alert tones. Additionally, Mercedes‑Benz could expand the partnership to cover in‑car integration, allowing the vehicle’s infotainment system to locate the key directly from the dashboard. Consumers and investors alike should monitor announcements from both companies over the next quarter for clues about a broader “Mercedes‑connected lifestyle” roadmap.

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FAQ

What platforms does the Mercedes‑Benz Chipolo Loop support?
The tracker works with Android’s Find My Device (Find Hub) network, Apple’s Find My app for iPhone users, and can also be managed through Chipolo’s own mobile app for extra features like “Call Your Phone.”
How much does the Mercedes‑Benz branded tracker cost and where can it be bought?
It is priced at $39 on Chipolo’s official website and $45 on third‑party retailers such as Amazon. Availability began on the day of the announcement.
What are the key technical specs of the new tracker?
The device offers a 400‑foot Bluetooth range, a rechargeable battery rated for one year of use, IP67 dust‑ and water‑resistance, a 120 dB audible alert, and is made from at least 50 % post‑consumer recycled plastic.

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