Ferrari luce finally revealed: Jony Ive‑designed first electric Ferrari

At a glance:

• Ferrari Luce is the brand’s first fully electric model, designed with former Apple chief Jony Ive and Marc Newson’s LoveForm collective.
• The four‑door, five‑seat sedan packs four electric motors for 1,035 hp, 0‑100 km/h in 2.5 s and a top speed of 193 mph.
• Deliveries start this fall in Europe, with U.S. customers not expected until spring 2027.

Design collaboration with Jony Ive and LoveForm

Ferrari’s long‑awaited electric debut, the Luce, arrives with a visual language that departs dramatically from the marque’s traditional styling. The exterior was co‑created by former Apple design chief Jony Ive and the LoveForm collective founded by Marc Newson. While subtle nods to Ferrari’s historic fender curves remain, the overall silhouette feels more akin to an Apple Magic Mouse—smooth, minimalist, and almost tactile. The car retains Ferrari’s iconic four‑round taillight motif, but the lights only illuminate when the vehicle is on, otherwise showing a seamless black panel that can appear colour‑dependent, especially in the Azzurro La Plata (Blue‑Silver) paint shown in promotional images.

Retractable door handles conceal the fact that the Luce is a true four‑door sedan, and the rear doors open rear‑hinged, echoing the layout of the Purosangue SUV. Despite the more compact front end, the Luce’s footprint is roughly the same as the Purosangue, giving it a stubbier appearance while still offering five seats. The design polarises opinion: some enthusiasts appreciate the bold departure, while purists see it as a break from Ferrari’s heritage.

Interior technology and driver‑focused layout

Inside, the Luce continues the LoveForm partnership, featuring an unusually screen‑rich cabin for a Ferrari. Two Samsung‑developed OLED displays dominate the dash: a central touchscreen infotainment system that can swivel toward the driver, and a secondary screen for vehicle information. The cabin is wrapped in aluminium and glass, and although traditional analogue gauges appear behind the steering wheel, they are fully digital. Unlike the all‑touch approach of Tesla, Lucid, Volvo or BMW’s recent EVs, Ferrari retains physical controls: a glass‑covered gear selector, dedicated toggles for climate and driving modes, four window switches, and drive‑selector buttons on the steering wheel, mirroring the layout of recent internal‑combustion Ferraris.

Performance specifications and powertrain architecture

The Luce is powered by four electric motors delivering a combined 1,035 horsepower. The two rear motors can each produce up to 831 hp, preserving Ferrari’s classic rear‑bias feel. Ferrari claims a 0‑100 km/h (0‑62 mph) sprint in 2.5 seconds and a top speed of 193 mph. The car runs on an 800‑volt architecture and houses a 122 kWh battery pack capable of charging at up to 350 kW, putting it in the same league as the Porsche Taycan Turbo GT and even the larger Kia EV9. While the EPA has not yet published a range rating, Car and Driver reports Ferrari’s internal estimate of a maximum 280‑mile range. It remains unclear whether U.S. models will be compatible with Tesla’s Supercharger network.

Market timing, production schedule and model mix

Ferrari originally targeted a 2025 launch for the Luce but later postponed the debut, stating that by 2025 EVs would represent 20 % of its model line, with hybrids and gasoline models each covering the remaining 40 %. The first Luces are slated for delivery this fall in Europe, while U.S. customers are expected to receive their vehicles in spring 2027. The brand had previously announced that EVs would make up 40 % of its lineup by 2022 and later projected three EV models, according to Reuters. A second EV is now planned for at least 2028, reinforcing Ferrari’s commitment to electrification despite the niche nature of the electric supercar market.

Competition and the narrow EV supercar segment

The Luce enters a very small performance‑electric segment. Porsche’s 1,000‑hp‑plus Taycan Turbo GT, launched in 2024, remains a sedan, while Mercedes‑Benz’s AMG GT 4‑Door electric concept pushes 1,153 hp but sits in a higher‑priced, larger‑car bracket. Lamborghini has recently paused its EV ambitions, and many traditional supercar manufacturers are either reverting to gasoline variants (e.g., the 718) or adding hybrid options. Consequently, the Luce occupies a unique niche: a four‑door, five‑seat electric supercar that blends Ferrari’s racing DNA with a futuristic cabin.

Future outlook and industry implications

Ferrari’s decision to go electric is notable given its 2016 spin‑off from Fiat Chrysler Automobiles, which later merged into Stellantis—a group now favouring gasoline and hybrid models over full EVs. The Luce demonstrates that Ferrari can still pursue an all‑electric flagship without sacrificing brand DNA. Observers will watch how the market receives the Luce’s unconventional aesthetics and whether the promised 280‑mile range proves sufficient for its target clientele. If successful, the Luce could pave the way for the second EV slated for 2028 and cement Ferrari’s place in the emerging electric supercar arena.