Best buy’s ultimate upgrade sale offers steep discounts on dozens of gadgets

At a glance:

• The five‑day Ultimate Upgrade Sale runs through April 19, covering TVs, phones, tablets, wearables and smart‑home gear.
• Flagship discounts include LG B5 OLED TV for $600, Google Pixel 10A for $449 and the 11‑inch iPad Air for $559.
• Both Amazon and Best Buy are matching many of the same prices, so shoppers can grab the deals from either retailer.

What the sale covers

Best Buy’s Ultimate Upgrade Sale is a five‑day event that ends on April 19. It spans a wide swath of consumer tech, from 4K televisions and flagship smartphones to smart‑home devices and accessories. The promotion mirrors a recent Amazon spring sale, meaning many of the same markdowns appear on both platforms, giving shoppers flexibility on where to purchase.

Highlighted television deals

• LG B5 OLED TV – $600 – This 4K OLED panel supports Dolby Vision and Dolby Atmos, runs at 120 Hz, and includes four HDMI 2.1 ports for next‑gen gaming consoles. It ships with LG’s webOS platform, built‑in Amazon Alexa, and easy access to popular streaming apps.
• Samsung S26 Ultra – $1 100 – The 6.9‑inch flagship features Samsung’s new privacy display, an S Pen, dual telephoto lenses, and a 200‑megapixel primary sensor.
• Samsung Frame Pro – $1 498 – A matte, anti‑glare screen that doubles as digital art when not watching TV, plus a Wireless One Connect box and Alexa voice control.

Smartphone and tablet markdowns

• Google Pixel 10A – $449 – Faster wired charging, Satellite SOS, AI tools like Camera Coach and Auto Best Take, Tensor G4 chip, and a dual‑camera system (essentially the Pixel 9A under the hood).
• Apple iPad Air (11‑inch) – $559 – Updated with the M4 chip, 12 GB RAM (up from 8 GB), Apple’s N1 wireless chip supporting Bluetooth 6, Wi‑Fi 7 and Thread.
• Apple iPad (entry‑level) – $299 – A solid tablet for casual use with an A16 processor, high‑resolution display, and sufficient power for light games and productivity apps.

Audio and earbuds specials

• Bose QuietComfort Ultra Earbuds – $249 – Second‑generation true‑wireless earbuds with dynamic sound and industry‑leading noise cancellation.
• Bose QuietComfort Headphones – $199 – Updated model replacing the QC 45, featuring adjustable noise cancellation and custom modes.
• Sony WH‑CH520 – $38 – On‑ear Bluetooth headphones offering 50 hours of battery life, hands‑free Google Assistant and Siri, multipoint Bluetooth, and integration with Google’s Find Hub network.
• Sony Open‑Ear Earbuds – $198 – Clip‑behind design for situational awareness, up to nine hours of playback, strong call quality, and solid sound for an open‑style earbud.
• JBL Clip 4 – $15 – Pocket‑size Bluetooth speaker with up to seven hours of runtime, dual‑device connectivity, IP67 water‑dust resistance, and the ability to pair multiple speakers for stereo sound.
• JLab Go Air Pop – $15 – Affordable wireless earbuds delivering eight hours of battery life (32 hours with the charging case) and a built‑in USB‑A charging plug.

Smart‑home and accessory bargains

• Anker 25,000 mAh Power Bank – $96 – Two built‑in USB‑C cables (one retractable), plus a USB‑C and USB‑A port; 165 W output when charging two devices, 130 W for three‑four devices.
• Blink Video Doorbell – $36 – Budget‑friendly doorbell with motion‑activated recording, night vision, two‑way audio, up to two years of battery life; requires a Sync Module.
• Google Wired Doorbell – $140 – 2K video, Gemini for Home AI assistant, free alerts for people, packages and animals, night vision, two‑way audio; 24/7 recording requires a Google Home subscription.
• Meta Ray‑Ban Smart Glasses – $224 – Last‑gen smart glasses that capture 1080p video, play music, and translate languages in real time via AI features.
• Amazon Fire TV Stick 4K – $30 – Streams 4K video, supports Wi‑Fi 6, Dolby Atmos/Vision, HDR10 Plus.
• Ninja 2‑in‑1 Ice Cream Maker – $300 – Spins soft‑serve and hard‑scoop ice cream, plus milkshakes, gelato and frozen yogurt.

Laptops, tablets and PC accessories

• Apple MacBook Air (M5 chip) – $949 – Powered by the new M5 silicon, double the base storage (512 GB), Wi‑Fi 7 and Bluetooth 6 support.
• Lenovo IdeaPad Slim 3x – $550 – 15.3‑inch touchscreen, Snapdragon X1‑26‑100 ARM processor, all‑day battery life, USB‑C, USB‑A, HDMI and SD card slot.
• ASUS Vivobook 14 – $430 – Snapdragon X processor, up to 29 hours of battery life, 50 % charge in ~30 minutes, 1080p webcam, privacy shutter, solid port selection.
• Clip 5 Bluetooth Speaker – $60 – Compact speaker with customizable EQ, IP67 rating, 12 hours of playtime, built‑in carabiner for easy clipping.

Miscellaneous deals worth noting

• Apple AirPods Pro 3 – $199 – Redesigned fit, improved noise cancellation, stronger bass, heart‑rate sensor.
• Bose QuietComfort Headphones – $199 – Adjustable noise cancellation, custom modes, lacking immersive audio mode and higher‑quality Bluetooth of higher‑end QC Ultra.
• Samsung S26 Ultra privacy display – $1 100 – Only model with the privacy screen, includes S Pen and upgraded camera hardware.
• Google Pixel 10A – $449 – Same Tensor G4 chip as Pixel 9A, dual‑camera, AI tools.
• Blink Mini (last‑gen) – $15 – Includes ball‑and‑socket mount, USB‑C power cable, optional Blink subscription for cloud storage.
• Ninja 2‑in‑1 ice‑cream machine – $300 – Soft‑serve, hard scoop, milkshakes, gelato, frozen yogurt.

How to make the most of the sale

Because many of the same discounts appear on Amazon, shoppers should compare shipping times, return policies and any additional membership perks before committing. Best Buy often offers in‑store pickup, which can be useful for larger items like TVs. Keep an eye on price‑match guarantees; both retailers have policies that may refund the difference if the same item drops further during the sale window.

What’s next after the sale ends

When the Ultimate Upgrade Sale concludes on April 19, Best Buy typically rolls out a “back‑to‑school” or “summer tech” promotion. Consumers who miss out on these deals may still find clearance items in the weeks that follow, especially for older models that were heavily discounted during the event. Monitoring price‑tracking tools and subscribing to retailer newsletters can help capture any lingering bargains.

All prices are U.S. dollars and reflect the sale price at the time of writing. Availability may vary by region and retailer.