TNW, Oneflow and Flexas host AI-native SaaS gathering in Amsterdam

At a glance:

• TNW, Oneflow and Flexas.com will host an AI-native SaaS gathering at De Weesper on Weesperstraat on Wednesday 3 June.
• Tickets remain free, but seats are limited and the guest list is described as nearly full.
• The panel will cover AI’s impact on SaaS functions, moats, commodity features, pricing and packaging.

What is happening in Amsterdam

TNW, Oneflow and Flexas.com are bringing together founders, operators and investors for an Amsterdam gathering focused on what it takes to win in AI-native SaaS. The event is scheduled for Wednesday 3 June at De Weesper on Weesperstraat, with the organizers warning that the guest list is nearly full.

The format is straightforward and built around a live panel followed by networking. Doors open at 4:30 pm, food and drinks are served from five, and the speakers’ panel runs from six until 7:30 pm. After the moderated discussion, the evening shifts back into open conversation until nine.

The event is hosted by TNW alongside Oneflow, the Stockholm-based contract platform, and Flexas.com, the Amsterdam workspace operator providing the venue. L40 and Bolt Business are listed as sponsors, and tickets remain free only while there are still seats available in the room.

Why the panel matters

The central question is one that has moved from speculative founder discussion into boardroom planning: when everyone has AI, what will actually make a SaaS company win? The gathering is designed to move past generic AI adoption talk and focus on the operating choices that separate AI-native SaaS companies from incumbents trying to retrofit AI features into existing products.

The panel will work through three main threads. First, it will look at which functions inside a SaaS company are being redesigned first. Second, it will examine what becomes a competitive moat in an AI-native world, and what slides into commodity. Third, it will explore how AI is changing the pricing and packaging that investors are still being shown in board decks.

That last point is especially important for SaaS operators and investors. AI features can make products feel more powerful, but they can also compress the value of individual tools if users begin to expect automation, copilots or intelligent workflows as standard. The discussion is aimed at the practical question of how companies package that value without turning every feature into a checkbox.

Who is speaking

The discussion will be moderated by Cristian Dina of Tekpon and TNW. Four operators are scheduled to take the floor, each bringing a different angle from the AI, SaaS, workspace and mobility ecosystems.

The speaker lineup is:

• Sebastian Mertens, who runs applied AI at Make
• Masha Moisseyeva, managing director of DutchBasecamp
• Hugo Pereira, former chief growth officer at EVBox
• Sako Arts, CTO at Wonderful and co-founder of FruitPunch AI

The organizers say each speaker is covering one of the surfaces an AI-native company has to rebuild. Rather than treating AI as a standalone feature layer, the panel is expected to frame it as a force that changes product strategy, go-to-market motion, customer expectations and the economics investors evaluate.

Why the room is part of the story

The event’s open-floor section after 7:30 pm is positioned as more than a networking coda. TNW notes that the half-hour after the panel is often where the more useful conversations happen, especially when the room is filled with people who are actively building, selling or funding AI-native software.

The registered mix so far includes founders working on AI-native products, sales and revenue leaders trying to figure out what their motion looks like in twelve months, and investors who write cheques into both. That combination matters because AI-native SaaS is not only a product question; it also affects sales cycles, revenue operations, customer success, positioning and fundraising narratives.

The organizers are urging people to register within the next forty-eight hours because the venue has a finite capacity. If attendees wait until Wednesday morning to decide, TNW says the decision may already have been made for them.