Walmart's Onn Full HD Streaming Device May Feature Cheaper Google TV Hardware

At a glance:

• Walmart’s new Onn Full HD Streaming Device, spotted by Lowpass, is nearly identical to its 2023 $14 HD stick.
• The device is being manufactured by Skyworth, with production shifting from Vietnam to Mexico.
• Walmart’s Onn 4K Streaming Stick launched for $39.98, and this new device could expand its Google TV lineup.

What’s the new device?

Walmart, the retail giant, may be preparing an even cheaper Google TV streaming stick after recently launching its new Onn 4K Streaming Stick. A newly spotted “Onn Full HD Streaming Device” passed through the FCC and appears nearly identical to Walmart’s 2023 $14 HD stick. This suggests that the new device might not be a true hardware refresh, but possibly a behind-the-scenes manufacturing change. The biggest changes seem to be a new manufacturing partner and production moving from Vietnam to Mexico, rather than any major hardware upgrades.

What does this mean for Walmart’s Google TV lineup?

Walmart just launched its new Onn 4K Streaming Stick for $39.98 in the US, positioning it as a compact Google TV option for people who miss the Chromecast with Google TV form factor. If this newly spotted Full HD model ends up replacing the older 2023 stick, Walmart could soon have a broader Google TV lineup that spans everything from budget 1080p streaming to more capable 4K hardware, including the new 4K Pro Streaming box. This could provide consumers with more options for affordable Google TV streaming sticks, potentially making them more competitive with other brands in the market.

Why does Walmart continue to use Google TV?

Walmart still appears committed to Google TV for these devices despite acquiring Vizio in 2024. At least for now, the company doesn’t seem interested in bringing Vizio’s SmartCast platform to standalone streaming hardware. This decision may be driven by the success of Walmart’s Onn Google TV devices, which have been well-received by consumers looking for affordable streaming options. By sticking with Google TV, Walmart can leverage the ecosystem and app selection available on the platform, ensuring that its devices remain relevant and appealing to users.

What are the implications for the streaming hardware market?

The introduction of a new, potentially cheaper Google TV streaming stick from Walmart could have several implications for the streaming hardware market. First, it could increase competition among streaming device manufacturers, as Walmart’s Onn devices are known for their affordability. This could lead to more innovation and better value options for consumers. Second, the expansion of Walmart’s Google TV lineup could make the platform more accessible to a wider audience, potentially increasing its market share against other streaming services. Finally, the use of a new manufacturing partner and production location may indicate a trend of retailers diversifying their supply chain partners to reduce costs and improve efficiency.

What should consumers watch for?

Consumers should keep an eye on Walmart’s Onn Full HD Streaming Device as it nears release. If it is indeed a cheaper alternative to the 2023 HD stick, it could provide an even more affordable option for those looking to stream content on their TV. Additionally, consumers should consider how Walmart’s continued use of Google TV may affect the availability of certain apps and services on their devices. Overall, the introduction of a new, budget-friendly streaming stick from Walmart could be a win for consumers looking for affordable and reliable streaming options.