trimui just gave users a big reason to think about retroid and ayaneo’s handhelds

At a glance:\n- Brick Hammer Pro U now has a minimum retail price of $249.99, up from the earlier promotional price.\n- Pre‑ordered customers are being asked to pay the difference, switch to the plastic Brick Pro, or get a refund.\n- Competitors like Retroid Pocket Nova and AYANEO Pocket Micro 2 offer similar specs at lower prices.\n\n## Price hike details\nTRIMUI’s upcoming Brick Hammer Pro U, an Android‑powered handheld, has been pushed up to a minimum retail price of $249.99. The company cited rising raw‑material costs and has instructed all retailers to enforce this floor price. Retail listings now show a wide range of prices: "GoGameGeek" lists it at $287.49, "MechDIY" at $294.99, "LITNXT" at $293.99, the official TRIMUI.net site still shows $199 but marks the item as sold out, and the TRIMUI Store lists it for $293.99.\n\n## Customer impact\n"GoGameGeek" is sending emails to customers who pre‑ordered the Brick Hammer Pro U at the promotional prices of $135.99 or $159.99. The message offers three options: pay the difference to receive the metal handheld with accessories, change the order to the plastic Brick Pro, or receive a full refund with no fees or deductions. The email also notes that "GoGameGeek" has an exclusive deal to sell the device for $212.49.\n\n## Competition landscape\nThe price jump has made the Brick Hammer Pro U look unattractive compared to rivals. Retroid Pocket Nova, which launched recently, starts at $229 and boasts a better processor, more RAM, and an AMOLED display. AYANEO’s upcoming Pocket Micro 2 is expected to enter the market in a couple of hours, potentially offering strong competition with comparable performance at a lower price point.\n\n## What to expect next\nTRIMUI has announced that the Brick Hammer Pro U will begin shipping on July 30. Until then, pre‑order holders must decide whether to absorb the price increase or switch to a cheaper alternative. The market will likely watch how the handheld performs against its competitors and whether TRIMUI can justify the higher cost with unique features or build quality.